Development of any site must begin with a set purpose. If your website lacks focus, your viewers will quickly become confused and click away to a competing site. Visitors won’t spend their time trying to figure out what your site is all about or how it could benefit them. Having a website with a defined purpose will allow your potential clients and customers to easily find what they’re looking for. In turn, they should reward you with their continued presence and possibly become a regular customer. Defining the purpose of your site from the start makes the development process much easier. The end result is a site that is easy to navigate, visitors stay longer, and it actually costs less to make! Typical reasons for developing a website are to: ®Create a forum ®Deliver news ®Display your art ®Make an announcement ®Provide a service ®Provide information ®Sell a product or any combination of the above. Some developers recommend devoting a page to your site’s purpose. That may work, but if you need to explain your site you’ve probably missed the mark in your overall development…Two Types or Purposes of a Website Each website is designed to fit a certain set of criteria. Two types of sites are e-commerce sites, which emphasize on selling your product or service, or an information site, which puts emphasis on structuring information so that it’s easy to find and easy to understand. Ultimately your prospective clients and customers will determine the nature of your site. For example, if you’re marketing a product geared for seniors, the site will have to be designed maximizing their ease of use. This brings us to usability. Usability is making or designing a site that is easy to use by all web surfers. Content is Key… Although it isn’t always true, typically content is a major key to a good web site. Most sites are nothing more than a graphical representation of content. The content is organized and jazzed up to make it easier to digest and understand. In the old days (around 1999) web designers could trick search engine robots or spiders by placing key words in the Meta tags of a website. Meta tags are the part of your web page that the browser does not display. Placing a large amount of key words in the Meta tags would result in high rankings of the search engines. Thus any “fly by night” website could end up on page one of the search results, therefore getting a lot of traffic and potential customers.
What is the purpose of your website?
Development of any site must begin with a set purpose. If your website lacks focus, your viewers will quickly become confused and click away to a competing site. Visitors won’t spend their time trying to figure out what your site is all about or how it could benefit them. Having a website with a defined purpose will allow your potential clients and customers to easily find what they’re looking for. In turn, they should reward you with their continued presence and possibly become a regular customer. Defining the purpose of your site from the start makes the development process much easier. The end result is a site that is easy to navigate, visitors stay longer, and it actually costs less to make and less to market. Typical reasons for developing a website are to:
Create a forum
Deliver news
Display your art
Make an announcement
Provide a service
Provide information
Sell a product
any combination of the above
Some developers recommend devoting a page to your site’s purpose. That may work, but if you need to explain your site you’ve probably missed the mark in your overall development. Informational website, eCommerce Website or both
Two types of sites are e-commerce sites, which emphasize on selling your product or service, or an information site, which puts emphasis on structuring information so that it’s easy to find and easy to understand. Ultimately your prospective clients and customers will determine the nature of your site. For example, if you’re marketing a product geared for seniors, the site will have to be designed maximizing their ease of use. This brings us to usability.
Usability is making or designing a site that is easy to use by all web surfers. Content is Key… Although it isn’t always true, typically content is a major key to a good web site. Most sites are nothing more than a graphical representation of content. The content is organized and jazzed up to make it easier to digest and understand. In the old days (around 1999) web designers could trick search engine robots or spiders by placing key words in the Meta tags of a website. Meta tags are the part of your web page that the browser does not display. Placing a large amount of key words in the Meta tags would result in high rankings of the search engines. Thus any “fly by night” website could end up on page one of the search results, therefore getting a lot of traffic and potential customers.
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