Pay Per Click One way to get more traffic to your site is to purchase Pay Per Click (PPC) ads. These can be purchased with Yahoo! Search Marketing and Google AdWords. This works when your keyword is entered, and the top ads appear as featured links to the right of the “natural” search engine results. Ranking is determined by how much you bid for a particular search word compared to other businesses. Since you only pay when someone actually clicks on your link, PPC can be a very cost-effective way to get targeted traffic when you learn how to use it.