Web analytics is the study of the behavior of a web site’s visitors. It typically refers to the use of data collected from a web site to determine which aspects of the web site work towards the site’s objectives, and which don’t; for example, which pages encourage customers to make a purchase, and which pages send them to your competitors. Data collected almost always includes web traffic reports, as well as e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click mapping, or other custom metrics as needed. …more on web analytics. logfile vs page tagging analysis
The following paragraphs will put you to sleep! In most situations google analytics will do the trick. Google analytics are extremely thorough and free. Your only cost is the set up and analysis time. If your having a hard time sleeping- continue.
The economic difference between these two models can also be a consideration for a company deciding which to purchase. Logfile analysis typically involves a one-off software purchase; however, some vendors are introducing maximum annual page views with additional costs to process additional information. Page tagging most often involves a monthly fee, although some vendors offer installable page tagging solutions with no additional page view costs. Which solution is cheaper often depends on the amount of technical expertise within the company, the vendor chosen, the amount of activity seen on the web sites, the depth and type of information sought, and the number of distinct web sites needing statistics.
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