product shots
March 11th, 2010Search Engine Ranking
February 12th, 2009When a web surfer enters a word or phrase in the search bar related to your business or product, hundreds of other web pages show up. Sometimes yours is not one of them, but when it is it could be on page four, five, or more.
Designing a site that will get high rankings involves building [...]
Website Marketing Campaigns
February 12th, 2009A website is another form or extension of your marketing. If developed correctly it can be a very powerful part of your marketing campaign, but it usually doesn’t stand alone, and seldom, if ever, does it stand alone in the early phases. So, yes, sometimes you must market your website. The good [...]
Two Types or Purposes of a Website
February 11th, 2009Each website is designed to fit a certain set of criteria. Two types of sites are e-commerce sites, which emphasize on selling your product or service, or an information site, which puts emphasis on structuring information so that it’s easy to find and easy to understand. Ultimately your prospective clients and customers will determine the [...]
Analytics
February 11th, 2009Web analytics is the study of the behavior of a website’s visitors.
It typically refers to the use of data collected from a website to determine which aspects of the website work towards the site’s objectives, and which don’t; for example, which pages encourage customers to make a purchase, and which pages send them to your [...]
February 11th, 2009
Development of any site must begin with a set purpose. If your website lacks focus, your viewers will quickly become confused and click away to a competing site. Visitors won’t spend their time trying to figure out what your site is all about or how it could benefit them. Having a website with a defined [...]
Pay Per Click
February 11th, 2009One way to get more traffic to your site is to purchase Pay Per Click (PPC) ads. These can be purchased with Yahoo! Search Marketing and Google AdWords. This works when your keyword is entered, and the top ads appear as featured links to the right of the “natural” search engine results. Ranking is determined [...]
